The Hudson's Bay Company, the oldest company in North America and, at one time, the largest landowner in the world, is returning to its traditional roots by resurrecting its old coat of arms and going back to its full original name. Good. Yet another indication of the abject failure of previous modernist corporate branding.
"We’ve taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson’s Bay Company. It’s a throwback to our remarkable history and an image for the direction we’re heading in"
Interestingly, one of its most illustrious Governors was John Churchill, the Earl of Marlborough prior to his rise in the peerage as the 1st Duke of Marlborough.